ChakraShea is a Chakra based massage Shea butter Company. Looking to increase brand awareness and drive traffic to their digital business by educating their audience on what a chakra is and how to use their product. Looking to develop a brand strategy that educates and encourages people to buy their massage butter. Wanting to create Short 60 second videos that peak audience interest to engage with their brand.
This project scope covered:
Storyboard, script and animate 7x 60 second portrait infomercial video(s) for a chakra in the ChakraShea collection.
Illustrating logos for letterhead, merchandise and general packaging as well as textile
Creating Packaging for product
Storyboard
Each 60 second video required:
12 animated frames to illustrate the products purpose
Research relevant information to correlating chakra in collection
Editing video in Premier pro to align with scripted audio
Packaging Cards
In addition to the 7 infographic videos, I also had to design Cards
Each card was paired with the product to give clients an idea of the purpose of the product and how to use them.
